For our May Tuesday's Together meeting, we gathered at the 304 Collective studio to talk pricing and negotiation.  You can download the full guide from the Rising Tide Society.  We also spent some time crafting detail boards for flat lays out of both plaster and linen! Pricing for Profitability Often when creatives are just starting out, pricing is an arbitrary number pulled out of thin air or based on what either a national average is, or the pricing of similar products and services already being provided by others in the area.  A better way to establish what your pricing needs to be is to do calculate your cost of doing business and cost of project creation. Cost of Doing Business for Creative Entrepreneurs To [...]

As time marches on, video is only becoming more important in our digital world.  If you're an online publisher, video is something you NEED to include on your site.  You've probably had contributors submit a video in the past, but left that out of your post simply because you aren't sure exactly what to do with it. We want video to be a thing that everyone knows how to use, which will allow the awesome video creators of the world have their projects featured alongside those of our writer and photographer friends.  It will also use assets that already exist to enhance more website than just our own. Why Publishers Should Include Video The best reason to add video to your submissions and to include it on [...]

It might sound cliche, but it's ever so true: "Be yourself.  Everyone else is already taken." Sometimes this adage is easier said than done, though.  To be yourself, you have to figure out who you really are.  If we're being honest, most of us spend our whole lives figuring it out, then realizing we didn't have it all figured out, then searching again. That process is what I want to talk about today, on how to guard your own creative process while searching and figuring things out.  Whether you're planning an event,working on your website, or running your own business, how can you be sure that the story you're writing for yourself is an original; not a diminished revision from someone else? Be choosy about your [...]

This spring we’re launching a series of Lunch and Learn events for small business owners, non-profits, and creative professionals to help you jump start your online presence! […]

At some point in time, we all struggle for content.  We know that the number one thing our clients (and search engines) want from us is quality content, but it's hard to constantly produce that kind of quality.  I want to talk about a few different types of content that you should be using on your website and social media channels to keep your pages fresh and relevant. 3 Types of Video Content Every Business Needs For each of these types, you should try to publish images, video, and well-written copy to share your content.  Having a variety of media in each category will establish your website as a trusted voice in the field and keep your audience engaged. Campaign Content Campaign content is information that [...]